LatestCoverageAll 50 states, D.C. and five territories now on the ledger|NewPuerto Rico's 78 municipios ledgered, municipio by municipio|FeatureAssessment appeal workspace — build a filing package from your own evidence|FeatureLiving reports — versioned, re-runnable, exportable|DevelopersMetered REST gateway · issued keys · signed webhooks|Live market readings · refreshed on loadAlbuquerque · NMMedian List$360K+1.3%|Austin · TXMedian List$290K-3.5%|Baltimore · MDMedian List$265K+1.1%|Bernalillo County · NMMedian List$364K+2.7%|Bexar County · TXMedian List$303K+3.7%|Boston · MAMedian List$875K+6.1%|Charlotte · NCMedian List$402K+1.2%|Chicago · ILMedian List$410K+7.8%|Clark County · NVMedian List$447K+0.1%|Columbus · OHMedian List$300K+0.7%|Cook County · ILMedian List$348K+5.1%|Dallas · TXMedian List$412K+3.4%|Davidson County · TNMedian List$465K-1.1%|Denver · COMedian List$618K+5.0%|Detroit · MIMedian List$321K-2.7%|Duval County · FLMedian List$312K-1.4%|El Paso · TXMedian List$301K+11.1%|Fort Worth · TXMedian List$330K-1.5%|Franklin County · OHMedian List$301K+0.1%|Fresno · CAMedian List$375K+2.1%|Harris County · TXMedian List$327K+0.6%|Houston · TXMedian List$325K-2.3%|Indianapolis · INMedian List$250K+2.7%|Jackson County · MOMedian List$275K+7.0%|Jacksonville · FLMedian List$312K-1.4%|Jefferson County · KYMedian List$248K-4.3%|Kansas City · MOMedian List$310K+3.1%|King County · WAMedian List$850K-4.0%|Las Vegas · NVMedian List$450K+1.1%|Los Angeles · CAMedian List$1M-1.7%|Louisville · KYMedian List$280K+1.8%|Maricopa County · AZMedian List$458K-0.4%|Marion County · INMedian List$259K+3.7%|Mecklenburg County · NCMedian List$407K-5.3%|Memphis · TNMedian List$209K+4.7%|Mesa · AZMedian List$490K-0.9%|Milwaukee · WIMedian List$245K+2.7%|Multnomah County · ORMedian List$518K-1.2%|Nashville · TNMedian List$495K+3.1%|New York · NYMedian List$885K+8.7%|Oklahoma City · OKMedian List$275K-0.4%|Oklahoma County · OKMedian List$259K-0.7%|Philadelphia · PAMedian List$279K+4.6%|Phoenix · AZMedian List$452K+0.5%|Pima County · AZMedian List$373K+0.9%|Portland · ORMedian List$518K-2.2%|Sacramento · CAMedian List$510K+4.0%|San Antonio · TXMedian List$257K-2.9%|San Diego · CAMedian List$910K+1.1%|San Francisco · CAMedian List$1.6M+14.9%|San Jose · CAMedian List$1.6M-5.9%|Santa Clara County · CAMedian List$1.3M+0.1%|Seattle · WAMedian List$844K+1.2%|Shelby County · TNMedian List$250K-2.8%|Suffolk County · MAMedian List$857K+7.3%|Tarrant County · TXMedian List$385K-1.2%|Travis County · TXMedian List$497K-5.3%|Tucson · AZMedian List$324K-0.9%|Wayne County · MIMedian List$160K0.0%|LatestCoverageAll 50 states, D.C. and five territories now on the ledger|NewPuerto Rico's 78 municipios ledgered, municipio by municipio|FeatureAssessment appeal workspace — build a filing package from your own evidence|FeatureLiving reports — versioned, re-runnable, exportable|DevelopersMetered REST gateway · issued keys · signed webhooks|Live market readings · refreshed on loadAlbuquerque · NMMedian List$360K+1.3%|Austin · TXMedian List$290K-3.5%|Baltimore · MDMedian List$265K+1.1%|Bernalillo County · NMMedian List$364K+2.7%|Bexar County · TXMedian List$303K+3.7%|Boston · MAMedian List$875K+6.1%|Charlotte · NCMedian List$402K+1.2%|Chicago · ILMedian List$410K+7.8%|Clark County · NVMedian List$447K+0.1%|Columbus · OHMedian List$300K+0.7%|Cook County · ILMedian List$348K+5.1%|Dallas · TXMedian List$412K+3.4%|Davidson County · TNMedian List$465K-1.1%|Denver · COMedian List$618K+5.0%|Detroit · MIMedian List$321K-2.7%|Duval County · FLMedian List$312K-1.4%|El Paso · TXMedian List$301K+11.1%|Fort Worth · TXMedian List$330K-1.5%|Franklin County · OHMedian List$301K+0.1%|Fresno · CAMedian List$375K+2.1%|Harris County · TXMedian List$327K+0.6%|Houston · TXMedian List$325K-2.3%|Indianapolis · INMedian List$250K+2.7%|Jackson County · MOMedian List$275K+7.0%|Jacksonville · FLMedian List$312K-1.4%|Jefferson County · KYMedian List$248K-4.3%|Kansas City · MOMedian List$310K+3.1%|King County · WAMedian List$850K-4.0%|Las Vegas · NVMedian List$450K+1.1%|Los Angeles · CAMedian List$1M-1.7%|Louisville · KYMedian List$280K+1.8%|Maricopa County · AZMedian List$458K-0.4%|Marion County · INMedian List$259K+3.7%|Mecklenburg County · NCMedian List$407K-5.3%|Memphis · TNMedian List$209K+4.7%|Mesa · AZMedian List$490K-0.9%|Milwaukee · WIMedian List$245K+2.7%|Multnomah County · ORMedian List$518K-1.2%|Nashville · TNMedian List$495K+3.1%|New York · NYMedian List$885K+8.7%|Oklahoma City · OKMedian List$275K-0.4%|Oklahoma County · OKMedian List$259K-0.7%|Philadelphia · PAMedian List$279K+4.6%|Phoenix · AZMedian List$452K+0.5%|Pima County · AZMedian List$373K+0.9%|Portland · ORMedian List$518K-2.2%|Sacramento · CAMedian List$510K+4.0%|San Antonio · TXMedian List$257K-2.9%|San Diego · CAMedian List$910K+1.1%|San Francisco · CAMedian List$1.6M+14.9%|San Jose · CAMedian List$1.6M-5.9%|Santa Clara County · CAMedian List$1.3M+0.1%|Seattle · WAMedian List$844K+1.2%|Shelby County · TNMedian List$250K-2.8%|Suffolk County · MAMedian List$857K+7.3%|Tarrant County · TXMedian List$385K-1.2%|Travis County · TXMedian List$497K-5.3%|Tucson · AZMedian List$324K-0.9%|Wayne County · MIMedian List$160K0.0%|
Property-class scope

The story of this market

The typical home in ZIP 99694 sells for about $280,000, or $204 per square foot.

Prices are up +6.6% from a year ago, so sellers still have some momentum. Homes take about 76 days to sell, which is slow. HUD's fair market rent for a two-bedroom is $1,114 a month.

ZIP market report · consumer edition · quarterly refresh
Track this ZIP

ZIP 99694

Matanuska-Susitna County →Anchorage marketrefreshed Sep 14, 2026next refresh Oct 14, 2026
Market mood · neutral

ZIP 99694 encompasses the rural community of Willow along the George Parks Highway, where home values have stabilized near $270,000 to $280,000 following post-pandemic gains. Market dynamics are shaped by high seasonal recreational usage, steady demand for acreage and cabins, and balanced inventory levels typical of rural Mat-Su Borough markets.

Who this ZIP fits

Fits outdoor recreation enthusiasts, dog mushers, homesteaders, and remote workers seeking acreage and seclusion along the Mat-Su road corridor without strict municipal zoning.

Parent geography
Aerial view · ZIP boundaries2020 Census ZCTA boundary over current aerial imagery
Leaflet Imagery © Esri, Maxar, Earthstar Geographics
Land area · 69.6 km²Water area · 3.6 km²U.S. Census Bureau TIGERweb — 2020 Census ZCTA5 boundary
Median sale price
$280,000
+6.6% year over year
Corroborated · 1 anchor · 1.8% off nearest
Days on market
76 days
Active listings
131
Listings with price cuts
16%
share of active listings
Sale-to-list ratio
98.2%
of asking price
ZIP Market ScoreZIP-SCORE-1.3 · 4/4 sections graded
63
Composite · average of graded sections
Computed only from this report's published readings — sections without data are excluded, never estimated.
83
Growth/100

Median prices moved up 6.6% year over year.

52
Liquidity/100

Homes spend a median of 76 days on market with 4.5 months of supply — a balanced-paced market.

71
Momentum/100

16% of listings have cut prices · homes sell at 98.2% of asking — demand is running ahead of supply.

46
Safety & stability/100

no recorded foreclosure-ledger notices (0.0 per 10,000 residents) · unemployment 12.3% · poverty 20.4% — a mixed stability profile.

Median price · ten-year history

Researched annual trajectory for this ZIP, from published historical series

2016201720182019202020212022202320242025202620282030$180,000$225,000$270,000$315,000$360,000

Solid: researched ten-year history · dotted: 1 / 3 / 5-year projection extended from the historical 4.7%/yr trend — a deterministic estimate, not a published forecast or guarantee.

Property tax · ten-year history

Median annual property tax paid on this ZIP's residential parcels

2016201720182019202020212022202320242025202620282030$1,650$2,200$2,750$3,300$3,850

Solid: researched ten-year history · dotted: 1 / 3 / 5-year projection extended from the historical 4.8%/yr trend — a deterministic estimate, not a published forecast or guarantee.

Census trends · population flowsACS 2019-2023 5-year estimates
Population change
+2.1%

versus the prior ACS vintage

Net migration
+14 people

net influx — more people moved in than out

Population base
1,516

ZCTA 99694, Matanuska-Susitna Borough AK

Area context
Crime & safety

Crime rates in the Willow area are generally lower than Anchorage urban averages, consisting primarily of occasional property crimes and vehicle thefts typical of rural Alaskan road-system communities.

Schools & education

Public schools are administered by the Matanuska-Susitna Borough School District, primarily anchored locally by Willow Elementary School and regional secondary schools such as Su-Valley Jr/Sr High School.

Environmental & hazard

Wildfire is a prominent hazard across the Mat-Su boreal forest zone, alongside severe winter storms, sub-zero freezes, and moderate seismic activity across southcentral Alaska.

Growth & development

Economic activity is anchored by outdoor recreation, tourism, dog mushing, highway-service retail, and local borough government administration, with slow, stable low-density development.

Taxation

Composed from the ARED governance burden registry — tier-native tax structure (state + county + city + special districts), never averaged. State (Alaska) — Optional Municipal Residential / Homestead Exemption Authorization: Allows municipal taxing bodies to exempt a percentage of the assessed value (commonly up to 20%, often capped at $50,000, as implemented in jurisdictions like Anchorage) for owner-occupied primary residences. State (Alaska) — Statewide Senior Citizen and Disabled Veteran Property Tax Exemption: Mandates that municipalities exempt the first $150,000 of assessed property value from ad valorem taxation. Formula: Taxable Value = Max(0, Assessed Value - $150,000). State (Alaska) — Alaska Statutory Real Property Assessment Ratio and Municipal Levy Authority: Imposes an ad valorem property tax assessed at 100% full and true value (fair market value assessment ratio of 1.0) under AS 29.45.110.

Transportation & commute

Willow is situated along the George Parks Highway approximately 30 miles north of Wasilla and roughly 70 to 75 miles north of downtown Anchorage, resulting in a 75- to 90-minute vehicle commute each way.

Recreation & amenities

The community offers world-class outdoor recreation including Willow Lake, the Iditarod Trail restart site, Willow Creek State Recreation Area, and extensive snowmachine and ATV trail networks.

Rental market

Rental depth is limited due to the remote, rural housing stock, with single-family cabins, seasonal employee rentals, and outdoor tourism short-term rentals making up the small non-owner footprint.

Economy & employers

The economy centers around tourism, outdoor guiding, subsistence trades, highway service businesses, and regional employment in Wasilla or Palmer.

Transportation & infrastructure

Private vehicle travel via Alaska Route 3 (George Parks Highway) is the primary transportation corridor; there is no fixed-route municipal public transit.

Development pipeline

Development consists mainly of scattered off-grid cabin builds, low-density residential subdivisions, and borough transportation upgrades.

Special districts

Parcels are subject to Matanuska-Susitna Borough taxes, Willow fire service district levies, and road service area assessments.

Insurance & hazard market

Wildfire hazard zones and rural distances from designated water sources can create elevated property insurance premiums or specialty carrier requirements.

Discovery profileACS 2019-2023 5-year estimates
Census profile · ZCTA 99694, Matanuska-Susitna Borough AK
Population
1,516
Median age
36.9 yrs
Owner-occupancy
81.4%
Median home value
$267,065
Median gross rent
$1,150
Median household income
$65,893
Median year built
1996
Vacancy rate
34.2%
Renter share
18.6%
Owner cost burden
24.5%
Renter cost burden
41.2%
Population change
+2.1%
Net migration
14
Work-from-home share
14.8%
Mean commute
38.6 min
Bachelor's or higher
22.4%
Unemployment
12.3%
Poverty rate
20.4%
Avg household size
2.38
White alone
82.5%
American Indian and Alaska Native
6.8%
Two or more races
7.1%
Hispanic or Latino
2.4%
Other
1.2%

Data pulled from U.S. Census Bureau ACS tables for ZCTA 99694 and Mat-Su Borough records. High vacancy reflects seasonal and recreational cabin ownership.

Public schools with an address here · 2

Public schools whose reported address is in this area (NCES). Not attendance boundaries — schools that serve residents may sit outside it. Check the district's address locator for assignment.

Willow Elementary SchoolElementaryAverage / 5 out of 10Matanuska-Susitna Borough School DistrictServes pre-K through 5th grade students locally in Willow.
Su-Valley Jr/Sr High SchoolMiddle / HighAbove Average / 6 out of 10Matanuska-Susitna Borough School DistrictLocated north in Talkeetna, serving upper grades for the northern Susitna Valley.
Utilities & services
ElectricMatanuska Electric Association (MEA)Member-owned electric cooperative serving the Mat-Su valley.
Internet / BroadbandMatanuska Telephone Association (MTA) / StarlinkDSL/fiber options along main corridors; satellite broadband commonly utilized in outlying acreage.
Natural Gas / Heating FuelPropane / Heating Oil delivery (Independent dealers)Most homes use heating fuel oil, propane tanks, or wood stoves; natural gas pipelines are limited.
Water & SewerPrivate Well and SepticVirtually all residential properties operate on individual private wells and on-site septic tanks.
Trash & RecyclingMat-Su Borough Transfer Sites / Valley MoversBorough operates the Willow Transfer Station; curbside hauling available via private haulers.
Amenities & attractions3 retained amenities · 1 development on the horizon
Inside this ZIP
Willow Lake
Lake / Park

Primary lake venue serving as the official restart location for the annual Iditarod Trail Sled Dog Race and a hub for floatplanes and fishing.

Willow Creek State Recreation Area
State Recreation Area

Popular state park site offering world-class salmon fishing, camping, boating, and access to trail systems.

Willow Community Center & Trails
Civic & Recreation Facility

Borough-maintained civic center with sports fields, winter ice rink, and extensive cross-country ski and mushing trailheads.

On the horizon · announced & under construction
Parks Highway Safety and Bridge ImprovementsInfrastructure ExpansionOngoingAlaska DOT&PF corridor improvements including passing lanes, bridge rehabilitation, and intersection enhancements through the Willow corridor.
Sources · 4 cited

Key-figure check: no independent anchor retained yet — first-researched cycles establish the anchor baseline this pass.